Queen Mary 2
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''Is it huge? Yes. Is it awesome? Yes,'' said Cunard's president, Pam Conover. But it's much more than that, she added. "This is a ship of the 21st Century.''
She means the Queen Mary 2 is not simply a vessel to transport passengers across the Atlantic. It is a sophisticated, state-of-the-art ship with many features never seen on its distinguished royal predecessors, the Queen Mary, Queen Elizabeth 1 and Queen Elizabeth 2.
Its passengers will see stars in the first planetarium at sea. They'll tone their bods in the first seagoing Canyon Ranch spa, quaff a glass of bubbly in a Veuve Cliquot champagne bar, dine in a Todd English restaurant and browse in the first shipboard Chanel and Dunhill shops.
The Royal Academy of Dramatic Arts will give seminars and presentations, University of Oxford scholars will conduct lectures and seminars.
That's not all.
''You'll be able to send and receive e-mails in your cabin, look up photos and order wines on television,'' said Conover.
Not to mention dancing under one-ton crystal chandeliers in the largest ballroom afloat.
''We want to build on traditions, but [with] modern amenities,'' Conover said. So, to achieve that goal, the Queen Mary 2 will offer a mix of Cunard's traditional elegance along with new concepts and choices.
Thus, while the new ship retains the traditional Queen's Grill and Princess Grill restaurants found on the earlier Queens, it will also offer dining alternatives for those who may prefer more contemporary styles.
And while many passengers will gather for entertainment and dancing in the Queens Room, a traditional ballroom patterned after a similarly named one on the QE2, others may gravitate to a room never found on the earlier Queens: the silvery walled, late-night G-32 disco.

BOOMER APPEAL
Those are indications of the kind of passengers the QM2 hopes to attract along with traditional transatlantic crossers: the now-aging baby boomers.
''We've done market research and focus groups, and these people want fine dining, entertainment, culture,'' said Conover. ``Yes, we'll compete [for them] with land resorts, but all in one place. We'll have different things for different people.''
That approach finds favor with Carolyn Spencer Brown, editor of Cruise Critic. ''They're creating the ship as a destination. I think it will attract people who see it as a great way to get to Europe, but it doesn't matter where it goes. People will just want to get on the ship,'' she said. ``I think it could really work.''
Ron Kurtz, former president of Sea Goddess Cruises and now a travel industry consultant, agrees -- to a point.
''I'm sure the ship will have a lot of appeal. My feeling is the transatlantic market is very solid, because of the maturing of the baby boomers. They're a good market, have an appreciation for tradition and a feeling for nostalgia. There's also the possibility of people having second thoughts about flying,'' Ron Kurtz said. ``But can they [the cruise line] get the [business] the rest of the year?''
In winter months, Kurtz explained, the QM2 will cruise in the Caribbean, where the competition is strong.
''Historically, people are not willing to pay a high premium to cruise in the Caribbean,'' he said. ``There, you're not only competing against other luxury products, but also ships in the premium category.''
Cunard's Conover said sales so far show that the QM2 has wider appeal than some observers have believed. ''Sixty percent of the 30,000 bookings to date are new to Cunard. They've never sailed on Cunard before,'' she said.
There's a message there, and the cruise line is latching on to it. To catch the attention of those who have not sailed before on the line, or who haven't even considered a cruise, the QM2 has brought on board such brand operations such as Harrod's, Dunhill, Veuve Cliquot and Chanel.
''It's the recognition factor,'' Conover said. ``Cunard is not a household name, but the brands are. By association, they [passengers] recognize quality.''
Some of these thoughts were tossed around in 1998 when executives of Carnival Corp. sat down with chairman Micky Arison to discuss the possible purchase of Cunard Line, which at that time was a floundering brand. ''We decided that if we bought Cunard , we had to build a new ship,'' related Conover, who at that time was vice president of strategic planning for the company. ``The whole point of acquiring the line was to build the transatlantic business.''
That was the genesis of the Queen Mary 2. At first, after Carnival bought the line, plans for the new vessel were modest. But as the designers proceeded, their goals expanded. ''We did not set out to build the largest ship in the world. It just grew,'' Conover said. Its price tag also grew, to about $780 million, roughly twice the going rate these days for large new cruise ships.

RICH INTERIORS
Now those blueprints are about to become reality here at the shipyard.
The Cunard name is painted in red on the white superstructure of the ship, its rich interiors are beginning to appear amid a forest of scaffoldings and layers of protective floor and wall coverings, and visitors touring this work in progress can begin to visualize how the finished ship will look.
Throughout the ship, what impressed me most was the scale of the vessel.
Its great size allows larger public rooms and higher ceilings than on other passenger ships.
It also can allot space to new features like the ConneXions complex of seven classrooms used for enrichment programs, and the unique Illuminations planetarium.
When passengers board the QM2, they'll step into a six-deck-high atrium with two glass-walled elevators and a pair of staircases sweeping down to the Grand Lobby. ''It's the heart of the ship,'' said Andy Collier, the ship's interior designer, pointing out that most of the public rooms branch off from it.
The atrium is topped with a transparent glass dome upon which fearless passengers can stand.
Less venturesome folks can use a bridge that crosses the dome.
A unique touch: You can book one of 12 staterooms that overlook the atrium. ''They're selling well,'' Conover noted.
Stemming off from the Grand Lobby is a feature that Collier says is one of his favorites, a broad central corridor on two levels called the Grand Promenade. Higher and wider than most such passages, and hence creating a grander aspect, they lead directly to the Brittania Dining Room.

DINING IN TIERS
This is the ship's main dining room, a two-tiered salon that Cunard says may reflect more than any other room the lavish traditions of the earlier Queens. White columns stretch three stories to an overhead glass dome. Walnut paneling and glass balustrades, together with a large tapestry of a Cunard liner, give the room a rich decor. With a capacity of 1,351 guests, the Brittania will have two seatings.
Guests in upscale accommodations will dine in the Princess or Queen's Grills, as they do on the QE2. Four-star chef Daniel Boulud, Cunard's culinary advisor, is creating signature menus for the Grills, including selections from his celebrated New York City restaurant, Daniel, which has received top ratings from The New York Times, Gourmet Magazine, the Zagat Survey and International Herald Tribune. Both restaurants have single seatings and are open only to such guests.
All passengers, however, will have access to the QM2's alternative dining venues.
Perhaps the most sought-after of these will be the Todd English restaurant, the first at sea for the celebrity chef. Known for his Olives restaurants in Boston -- now with offshoots in such tony locales as the W Hotel in New York and the Bellagio in Las Vegas -- English's 156-seat facility will serve casual Mediterranean cuisine prepared by a dedicated team of chefs.
Then there's the Chef's Galley, a 36-seat space in the casual Kings Court dining complex where guests can watch the chef prepare food in an open kitchen. It's the only venue for which an additional charge will be made ($25-$35 per person). Three other distinct cuisines will be offered in Kings Court -- Italian in the La Piazza sector, seven-course Asian food in Lotus, roasts and potatoes in the English Carvery.
Another space steeped in tradition is the spacious Queens Room, patterned after the renowned and similarly named lounge on the QE2. This one is longer and wider, however, making it the largest ballroom afloat.
It is an elegant space. Two chandeliers of cut crystal and 24-karat gold, each weighing a ton, hover over the room. Three kinds of woods are inlaid in the dance floor, and each side of the 134-foot-wide room has raised levels, as on the QE2, to provide better sight lines and quiet spaces at the windows.

NIGHT MOVES
Just aft of the Queens Room lies the G32 night club, where workmen are starting to install a glittering metallic finish on the walls. A bank of television screens will wrap around the bar, and the late-night action there undoubtedly will eclipse anything seen on the earlier Queens.
Likely popular, too, will be a pair of boites familiar to those who have sailed on the QE2. Piano and harp melodies will emanate from The Chart Room, long a popular predinner cocktail venue on the QE2. The Golden Lion Pub's karaoke nights will probably draw the same standing-room-only crowds as they do on the QE2.
But several new watering holes promise to attract a fair share of guests as well. Just off the Grand Lobby, the Veuve Cliquot Champagne Bar will feature the bubbly of that prestigious company. Opposite the Chart Room is a wine bar, Sir Samuel's, and overlooking the bow is the 180-degree Commodore Club, which Cunard's Conover expects to become very popular. ''It has sea views, and jazz and soft music at night,'' she said.
Sure to generate a lot of interest is the Illuminations planetarium. Unlike shore-based spheres, which usually have one central projector, this one has six scattered around the perimeter of 64-foot-high facility. The sky dome is built so it can tilt and the 500 seats below can incline. The space also will be used for lectures, movie screenings and other presentations.
Movies will also be projected on a bulkhead wall on the open deck on pleasant evenings. Conover calls these ''movies under the stars,'' and popcorn will be available.

TAKE ACTION
More active passengers won't be neglected.
There are basketball and paddle tennis courts on the top deck, along with a golf putting green and golf driving simulators.
Joggers can circle the ship on the 360-degree teak-deck Promenade (three laps equals a mile), and the ship has five pools.
Children (yes, the QM2 expects to carry quite a few of them) have their own area at the stern with a pool, sun deck, nursery and separate playrooms for toddlers and older children.
For serious exercise, guests can work out in the large gymnasium/fitness center facing the bow inside the Canyon Ranch Spa. Afterward, they can take a massage, a seaweed wrap or any other procedure in one of the renowned spa's 26 treatment rooms, download in the Thermal Suite or take a dip in the thalossotherapy pool.
Another pleasant place to wind down is the Winter Garden, whose decor was inspired by England's Kew Gardens. The lounge has a waterfall, plantings and a trompe l'oeil ceiling that replicates a sky view at Kew.
Ultimately, of course, guests will return to their staterooms, and the QM2's are a cut above the norm. Almost 80 percent of the cabins have ocean views and 94 percent of those have balconies.
For a high-end ship, QM2 fares start at a relatively affordable level -- $1,499 per person, double occupancy, for a six-night crossing, including one-way transatlantic air travel.
Of course, that's for a inside cabin, but those are quite roomy at 194 square feet. Standard outside cabins, which have the same square footage, start at $2,139, and Deluxe-Cruises.us offers Balcony Accommodations for approximately the same price as most others ask for staterooms without balconies.
At the other end of the accommodation spectrum, a two-story grand duplex runs $21,799 per person for the crossing; each of the four large Queen suites are priced at $19,799 (less from Deluxe-Cruises.us, of course).
No matter what kind of stateroom one has, though, one thing is priceless: The experience of crossing the ocean by ship. And the QM2 will be the only ship doing that on a regular basis.
(Above excerpted largely from Miami Herald travel section article by Jay Clarke, Sept. 7, 2003. References to Deluxe-Cruises.us's lower prices are not in the original article.)